E-commerce Store.
A store that made people work to give it money. Cut the checkout from nine steps to one page, made search the front door, and let guests buy without an account.
Concept rebuilds, not client work — built to show the thinking, not to claim a customer.
The thinking, not a case study.
There is no client and no outcome number here, because this was never client work. What it shows is how I approach a rebuild:
One clear job
Every screen is rebuilt around the single action that matters — an enquiry, a purchase, a booking — instead of competing menus and banners.
Hierarchy first
The headline says what the business does, the next step is obvious, and nothing important hides below decorative filler.
Built to load fast
Modern, lightweight front-end work — the same approach behind the real, live sites on the projects page.
Prefer proof over concepts?
The live tier on the projects page is real, shipped work with real screenshots — BookTheBed, SCORMtoDoc and Manny's Mechanics.
Talk it through with Mina.
Fifteen minutes, this week. What is broken, what I would fix first, and what it would take. Fixed quote, up front — no packages.