Concept rebuild

    Corporate Refresh.

    A credible company stuck behind a dated site. Kept the brand, rebuilt the hierarchy, and put a clear next step on every screen so enquiries stopped depending on luck.

    CONCEPT

    Concept rebuilds, not client work — built to show the thinking, not to claim a customer.

    Business · CorporateRedesignMessagingLead capture
    Corporate Refresh concept — the "before" starting point
    Corporate Refresh concept — the rebuilt version
    BeforeAfter
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    What this concept shows

    The thinking, not a case study.

    There is no client and no outcome number here, because this was never client work. What it shows is how I approach a rebuild:

    One clear job

    Every screen is rebuilt around the single action that matters — an enquiry, a purchase, a booking — instead of competing menus and banners.

    Hierarchy first

    The headline says what the business does, the next step is obvious, and nothing important hides below decorative filler.

    Built to load fast

    Modern, lightweight front-end work — the same approach behind the real, live sites on the projects page.

    The real thing

    Prefer proof over concepts?

    The live tier on the projects page is real, shipped work with real screenshots — BookTheBed, SCORMtoDoc and Manny's Mechanics.

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    Talk it through with Mina.

    Fifteen minutes, this week. What is broken, what I would fix first, and what it would take. Fixed quote, up front — no packages.